As the saying goes, "Everything's bigger in Texas" and when it was time to work with Gulf Coast Community Services Association, that saying rang true. During our conversations with GCCSA's leadership team (as well as designer Amilee Wendt - Wendt Design Group and art consultant, Ana Villaronga-Roman, Tradarte) to determine the artwork for the lobby and auditorium walls, the theme of larger-than-life was key in the images that would be displayed at GCCSA's headquarters. GCCSA was founded in 1965 and is a private, nonprofit organization that exists to strengthen the educational, social and economic well-being of individuals and families as they move towards independence and self-sufficiency.
Thinking big has never been a problem for me and when it comes to photography, the bigger the image, the better to the viewer. We installed 18 panels between both locations with images encapsulating the programs, people and attitude that GCCSA embodies in all their efforts. From adult education classes to food pantry services to impacting the children at Head Start programs, GCCSA is one busy agency. The words that resonated during our meetings are those that are the roots to all their efforts - EQUIP, EDUCATE and EMPOWER. It's no surprise we added them to the lobby mural with the images reinforcing these three simple, yet strong words.
To see the album of images taken during the installation, click here
It was an added treat to have GCCSA select AHEAD from my Antelope Canyon series in the waiting area outside the staff conference room for any guests that may need to wait for a few minutes. I've heard people don't mind waiting for the meetings these days!
Find out more:
Tradarte, Ana Villaronga-Roman
Wendt Design Group, Amilee Wendt, ASID, RID